Illuminate your life, Pumpkin. You deserve it.

The Secret Sauce to a Successful Online Shop?

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Women in Business:
Illuminate your life, Pumpkin. You deserve it.
Created by potrace 1.15, written by Peter Selinger 2001-2017
Created by potrace 1.15, written by Peter Selinger 2001-2017
Created by potrace 1.15, written by Peter Selinger 2001-2017

Stay true to yourself

Her jewelry and home accessories shop, Roots & Feathers, has more than 4,000 sales on Etsy. Skyline Fever, the tee-shirt shop she runs with her husband James, has more than 8,000.

Laura Mazurek might be the purest example of a creatrix I’ve ever encountered. I’m lucky enough to call her a friend, and am continuously impressed by just how closely she and the muse seem to collaborate, as you can see from her online shop.

Illuminate your life, Pumpkin. You deserve it.
Created by potrace 1.15, written by Peter Selinger 2001-2017
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“When I get that inspiration, it’s like, ‘Oh my god I have to do this now.’ I love that feeling, but obviously that feeling is not always around and sometimes you just have to do what you have to do to pay the bills.”

When she’s feeling less than inspired, she’ll focus on reproducing pieces that she’s already made, and making batches of what’s been selling well.

Illuminate your life, Pumpkin. You deserve it.
Created by potrace 1.15, written by Peter Selinger 2001-2017
Created by potrace 1.15, written by Peter Selinger 2001-2017

Artist Born and Raised

To hear her tell it, Laura always knew she was destined to be an artist. Her mother owned a jewelry business for 30 years, and Laura’s childhood was spent around other artists at local markets and art shows. Soon she opened her own shop, Violet Bella, where she made and sold jewelry, paintings, photography, beadwork, and mosaics among other creative expressions.

Illuminate your life, Pumpkin. You deserve it.
Created by potrace 1.15, written by Peter Selinger 2001-2017
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“You simply need to have good quality photos. They don’t have to be perfect. They don’t have to be totally curated. There needs to be a flow; a recognizable style so that when someone sees a photo come through, they almost automatically know that it’s yours. I feel like that’s really important as a brand. I think that says a lot.”

Illuminate your life, Pumpkin. You deserve it.
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It’s All About Authenticity

“Just stay true to yourself,” she says. “And stay in your lane.”

Illuminate your life, Pumpkin. You deserve it.
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